Comparing the two labels, it seems Senior & Co have decided to:
– drop the ‘orange’ Laraha… in favor of a façade of Landhuis Chobolobo (home of Senior’s Curaçao liqueur since 1947)
– emphasize “The Genuine” nature of their liqueur as in “The Genuine Curaçao Liqueur” (indicated by increased font size and title addition)
– drop “Curaçao of Curaçao”, in favor of “Curaçao” (plain and simple)
– add “Triple Sec” (surely to clarify that there’s no difference between Curaçao and Triple Sec)
Granted, one ingredient and one ingredient only, makes “The Genuine Curaçao Liqueur” truly worthy of ‘genuine’: our awesome Laraha.
So here are 8 things you should know about our Laraha:
1. Valencia orange transplanted by Spanish colonizers in the 1500s + Curaçao’s dry soil + sizzling equatorial sun = mutant bitter green ‘orange’. Perhaps our soil’s ‘F#%# You’ to colonization?!
2. Contrary to popular and predictable belief, our ‘orange’ is green, people, green.
3. The Spanish considered the mutant ‘orange’ “inútil” (much like the rest of our island), so they left it unnamed. Even our goats, so tickled by bitterness, left our ‘orange’ untouched, free to grow wild.
5. The scientific world came to the conclusion that the Laraha only grows in Curaçao… so they baptized our Laraha “Citrus Aurantium Curassuviensis”, Latin for “Golden Citrus of Curaçao” (ours isn’t exactly ‘golden’, but we appreciate the rich accolade nonetheless)
6. In the mid-1900s, some yu’i Kòrsou discovered that sun-dried Laraha peels produce an explosion of aromatic, etheric oils. So some of our sophisticated alkies decided to experiment with the oil and developed (secret) family liqueur recipes (stay tuned for all the intrigue in a later post)
7. Even the father of Triple Sec, Edouard Cointreau of France, who visited Curaçao in the mid-1900s came to appreciate the fragrance of the Laraha’s bitter dried peels, so much so that he decided to combine them with sweet oranges and make an aperitif.
8. Senior & Co. has been around since 1896 and is the only company in the world that uses authentic Laraha oil in Curaçao liqueur. If that’s not genuine, I don’t know what is.
Curaçao is home to some and far to most, now you can buy Senior & Co.’s “Genuine Curaçao Liqueur” online: